7 new Google Analytics 4 dimensions for more granular campaign reporting

Using Google Analytics 4's new campaign dimensions to drill down into your marketing performance

Google Analytics 4 has introduced seven new campaign dimensions to help you get more granular insights into your marketing campaigns. By using these dimensions, you can track and analyze data at a more detailed level, such as by campaign medium, source, or keyword. This information can help you identify which campaigns are performing well and which ones need improvement.

The seven new campaign dimensions are:

• Campaign Medium - The type of medium used to deliver the campaign, such as organic search, paid search, or email.
• Campaign Source - The origin of the traffic, such as a specific website, search engine, or social media platform.
• Campaign Name - The name of the campaign, such as "Summer Sale" or "Product Launch."
• Campaign Keyword - The keyword that was used to trigger the campaign, such as "running shoes" or "best laptops."
• Campaign Content - The specific content of the campaign, such as the ad copy or email subject line.
• Campaign ID - A unique identifier for each campaign. This can be used to track the performance of individual campaigns over time.
• Campaign Start Date - The date that the campaign started.
• Campaign End Date - The date that the campaign ended.

These new dimensions can be used in a variety of ways to get more insights into your marketing campaigns. For example, you can use them to:

• Track the performance of specific campaigns by medium, source, or keyword.
• Identify which campaigns are driving the most traffic to your website.
• See how your campaigns are performing over time.
• Compare the performance of different campaigns.
• Identify opportunities to improve your marketing campaigns.

By using these new campaign dimensions, you can get a more detailed understanding of your marketing campaigns and make better decisions about how to allocate your marketing budget. To learn more about these new dimensions, visit the Google Analytics 4 Help Center: https://support.google.com/analytics/answer/9304154.