Free Keyword Research Tools for SEO

What is keyword research?

Keyword research is the process of finding and selecting the right keywords to target for your website or blog. It's an important part of SEO (search engine optimization), as it helps you to understand what your target audience is searching for and how you can rank for those keywords in search engine results pages (SERPs).

Why is keyword research important?

There are many benefits to keyword research, including:

• Increased traffic: By targeting the right keywords, you can attract more visitors to your website or blog.
• Improved ranking: Ranking for relevant keywords can help you to improve your ranking in SERPs.
• Increased conversions: By targeting keywords that are relevant to your products or services, you can increase your chances of converting visitors into customers.

How to do keyword research

There are many different ways to do keyword research, but some of the most common methods include:

• Using Google Keyword Planner: Google Keyword Planner is a free tool that allows you to research keywords and get data on their search volume, competition, and more.
• Using SEMrush: SEMrush is a paid tool that provides a wide range of keyword research features, including keyword suggestions, keyword difficulty analysis, and more.
• Using Ahrefs: Ahrefs is another paid tool that provides a variety of keyword research features, including keyword suggestions, keyword difficulty analysis, and more.

Tips for choosing the right keywords

When choosing keywords to target, it's important to consider the following factors:

• Relevance: The keywords you choose should be relevant to your website or blog.
• Competition: The keywords you choose should have a low to medium level of competition.
• Search volume: The keywords you choose should have a high search volume.