Donny M Gino: SEO Outreach with Content Clusters
Gather Your Content Assets
Identify all of your existing content that is relevant to your target keyword. This includes blog posts, articles, videos, infographics, and anything else that you have created on the topic. Make sure that each piece of content is high-quality and provides valuable information to your audience.Here is a list of potential content assets that may be relevant for your outreach campaign:
- Blog posts
- Articles
- Videos
- Infographics
- White papers
- Case studies
- Company website
- Social media profiles
- Presentations
Create New Content to Fill in the Gaps
Once you have gathered your existing content assets, take a step back and assess whether you have any gaps in your coverage. Are there any important subtopics that you have not yet covered? If so, create new content to fill in those gaps. Your goal is to have a comprehensive collection of content on your target keyword that provides value to your audience.In order to create a successful content cluster, you need to ensure that you have a variety of content formats that cover all aspects of your topic. This will help you to attract a wider audience and establish yourself as a thought leader in your industry.
